Over the last five years Dave obsessed over the prospect of an e-commerce wine platform/membership model that could be applied to wine and more. His goal was to create a forum where members could access wines of his creation as well as unique collaborative wine projects made by friends, family, and at times even competitors. By putting members satisfaction first and individual egos last much like the literal definition of Gestalt, the whole is more than the sum of its parts.

The Gestalt House, which Dave has owned for a number of years, sits on five unspoiled acres just outside of the city limits of St. Helena in the heart of the Napa Valley. Built in 1865, this beautiful and understated Victorian property has served as an unofficial creative studio of sorts for Gestalt, allowing a serene and inspiring environment to create.