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2024 California

keyed up

In this drop, we are going back to a grape that we featured in our very first GESTALT drop three years ago, Pinot Noir. As is our practice, we appellate the wine California, but the vineyard that produced this wine actually sits within two prestigious Pinot Noir appellations - Russian River and Sonoma Coast. 

The vintage for this drop, Keyed Up, is 2024. As a growing season, it lined up beautifully for Pinot Noir. A wet winter to fill the soil profile and provide lots of energy for a full leaf canopy, followed by some mid-season heat to signal to the vines that it was time to start ripening, followed by a very moderate late season and harvest with no extreme weather to compromise fruit quality. The result is a wine with a really well developed fruit profile, plenty of cherries and raspberries, good ripeness and balanced acidity. Russian River is generally known for its pretty fruit, and Sonoma Coast is regarded for its freshness, so it is no surprise that this wine has both!

$69
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about keyed up

To be keyed up is not to be panicked. It’s to be ready. Slightly alert. Tuned a notch higher than necessary, just in case.

This drop’s label features our very own founder, Dave Phinney’s vintage ford *keyed up* for the moment.


exploring this drops theme

Inside this drop’s zine, you’ll find stories about scratches that became music instead of ruin, skills that leveled up slowly instead of all at once, nights spent awake where ideas grew louder than sleep—and the keys we use now, mostly without touching them. Passwords. Permissions. Small, invisible decisions that quietly determine what opens, what stays closed, and what never becomes a problem in the first place.

Included in this issue is a fortune telling scratch ticket for your very own “keying up”. Like all fortune-telling, horoscopes, personality quizzes, and the occasional fortune cookie—these archetypes aren’t instructions so much as mirrors. Leveling up, in this frame, is alignment (The Wayfinder), sufficiency (The Curator), and clarity (The Inquirer). Three different ways of staying keyed up without burning out. Three ways to advance without pretending progress has a single shape.