Made You Look
We view life in three dimensions, but we live it more than that if one takes into account the aromas we experience and the textures we touch and the emotions that we feel. Those sensations go to the essence of wine, loved ones, and the experiences we endeavor to enrich for our Members. Dave has been searching for years for the right way to release a wine with a 3D label, Made You Look was that opportunity.
making the label
The label imagery is mid century, set in Palm desert. A special place for our founder, Dave. We can easily imagine a dusty drive-in theater on a hot summer night in the desert showing the Creature from the Black Lagoon to a bunch of teeagers in 3D glasses, half of whom snuck in through the trunk.
All of our drops contain 6 bottles of wine, a tabloid magazine and a custom art object. This quarter, we talk about all thing things that "make you look". From Dark UX doom scrolling to the charming faces we see in everyday life, thanks to a phenomenon known as pariedolia.
For Drop 004's theme, we decided to break out some old school red and cyan 3D glasses - and played with a technology known as Anaglyphic 3D. This stereoscopic 3D effect is achieved by filtering one eye in red and the other in cyan.